York Handmade
Creating and managing content for LinkedIn channel.
The brief
With amazing content on some stunning architecture, raising the brand-awareness of York Handmade was important.
Getting ‘in front’ of architects and specifiers to show the quality and sustainability of their bricks via LinkedIn to increase interest was key.
Our approach
Setting out a plan of what content to post and which people to attract helped build an approach.
Creating content a month in advance and scheduling for regular publishing as well as approaching key decision makers helped to increase followers and engagement.
12+% follower increase yoy.
Heading to and over 2000 followers with high levels of engagement means that visitors see quality content of interest.
“ Vital have continued to deliver regular content and increase our brand awareness across our key sectors of architects and specifiers “
