Bolton Castle
Transforming digital presence with usability and enhanced eCommerce
The brief
Moving on from an outdated website, applying new brand assets and implementing intelligent eCommerce sales for tickets, tea room and special events all combined into transforming the Bolton Castle website into a slick platform with ease-of-use for visitors and web administrators alike.
Our approach
Working to improve the digital output of a 14th century castle is a true juxtaposition but embracing this unique property in the heart of the Yorkshire Dales was a pleasure.
Starting with initial design ideas but always bearing in mind what the visitor needs to see and how easily they can make bookings involved many conversations.
Implementing a bespoke WordPress platform along with Advanced Custom Fields (ACF) for flexibility and ease-of-use whilst also maintaining heightened website security, resulted in a highly adjustable solution for the client.
Early indications are superb with online bookings across the full range of ticket options for the castle.
Enhanced SEO & GEO are in place and already picking up traction soon after launch.
Improved usability and enhanced eCommerce
“The resulting website far exceeds our previous one, and we are delighted with the result. We continue to work with Vital Agency to ensure the website reaches its full revenue generating potential. I highly recommend the Vital team.”
