Salix RW
Improving website user journey, flexibility and implementing a new brand.
The brief
Moving from an old website which lacked showing what the Salix business actually does to one with improved user journey and a high level of self-managed flexibility was key to this project.
Our approach
Working alongside brand experts Emedia who created the initial designs, we ‘worked-up’ web versions to cross-check and moved swiftly on to create all front end pages and tie-in the WordPress admin built with Advanced Custom Fields (ACF).
A period of adjustment and fine-tuning followed with most of the content populated by the client (after some admin training).
Final checks and go live followed.
100% improved usability
Flexibility for growth and usability were key to the project success as well as implementing new brand guidlines.
“ Vital once again did a fantastic job in understanding the brief and adapting to changes“
