Ring Automotive
The brief
To completely re-evaluate the UX for the main Ring website. Investigating new methods of navigation for the product ranges and reducing the clicks needed to get to an individual product. Creating an entirely new mobile experience to reflect the high proportion of mobile visits within their demographic.
Our approach
Adopting a regular development process along the lines of the Growth Driven Design platform whereby we continuously develop, analyse and adjust to get the optimum website performance. This process continues after go live as an ongoing process of: Strategy – Launch – Continuous improvement.
Redefining Site Flow
“We are really pleased with the new Ring website. Working with Vital has been great: the process has been collaborative and allowed us to build a site that helps our customers get the information they need. The look and feel is a great step forward for us, and the feedback from customers has been excellent. We are now looking forward to the next stage of development, to build on the excellent site we now have.”
