To completely re-evaluate the UX for the main Ring website.
Investigating new methods of navigation for the product ranges and reducing the clicks needed to get to an individual product.
Creating an entirely new mobile experience to reflect the high proportion of mobile visits within their demographic.
Adopting a regular development process along the lines of the Growth Driven Design platform whereby we continuously develop, analyse and adjust to get the optimum website performance. This process continues after go live as an ongoing process of: Strategy - Launch - Continuous improvement.
Driving traffic to the'find my bulb' tool and then through to end products and stockists is key to the success of the website.
Streamlining the user experience and page flow has improved this from the old site drastically.
“We are really pleased with the new Ring website. Working with Vital has been great: the process has been collaborative and allowed us to build a site that helps our customers get the information they need. The look and feel is a great step forward for us, and the feedback from customers has been excellent. We are now looking forward to the next stage of development, to build on the excellent site we now have.”
Louise French, Marketing Communications Manager