You’ve probably been content marketing on your website for a long time without even thinking about it!
Content Marketing and Inbound Marketing, is a modern approach to marketing that uses relevant, original content – both on and offline – that attracts, engages and builds a relationship with an audience – be that your customers, leads or prospects, industry peers & partners or another audience relevant to your business.
It’s no good to just say you’re good at what you do – you have to show people and demonstrate your knowledge through highly relevant content.