Social media is a brilliant way for small business to connect with their prospects and customers without having to invest large proportions of their budgets into marketing. Done correctly, social media can make sales skyrocket. Consider that three are now more than 3 billion people using social media platforms across the world. The majority of these people use social media to engage with brands. Sherpa Marketing found that in 2020, more people follow brands on social media than celebrities. On Instagram, 80% of users follow at least one business. This presents a massive opportunity for small businesses to reach new customers through social media marketing. But what exactly are the benefits of incorporating social media into your marketing mix?
Brand awareness
With almost half of the world’s population using social media networks, they present a massive opportunity to reach new and highly targeted customers. Implementing a social media strategy will greatly increase your brand awareness since you will be engaging with a broad audience of consumers. Simply having people interact with your content will increase brand awareness and allow you to begin building up your business’s reputation. Each post that you share will be introduced to a new audience, which can lead to them becoming customers.
Humanize your brand
To really connect with prospects, you need to show the human side of your brand. What are your brand values? How much do you value your customers and employees? What purpose does your product serve? One of the key benefits of social media is its ability to create real human connections. By introducing your audience to the people who make up your company and showcase how existing customers are using and benefiting from your products, you are showing ‘real-world-proof’ that your brand is keeping to its promises and demonstrating its values.
Inbound traffic
Every social media platform you add to your marketing mix acts as a gateway to your website. Every piece of content you post is another opportunity to acquire a new customer. Syndicating your content on as many platforms as possible (as long as they are relevant to your businesses type) allows your followers to reach your business organically. By marketing on these platforms, you can effectively open your business to a wider variety of versatile consumers all over the world.
Customer satisfaction
Social media is principally a communication platform. Creating a voice for your brand on these platforms is important in humanizing your brand. Your customers appreciate knowing that when they post comments on your page or message you directly on the platform, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and want to provide your customers with the best experience.
Get started!
It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, get creating them! With consistent updating, the right social media marketing strategy will lead to increased traffic, increased brand awareness, higher customer satisfaction and much more.
If all of this sounds a bit daunting to manage yourself, Vital offers various social media management services, so we can do all the hard work for you. Get in touch to discuss how we can help you start growing your brand on social media.
