We were delighted to be able to work with AIG Like UK and the prospect of working with a brief to deliver a celebratory and high-energy video for the end of year party was very exciting.
Working on a very tight timeline and with multiple people images as well as flat facts and figures, first we had to find the right music to catch the mood and give that uplifting feeling.
Following this we needed to adopt some animations to bring the facts and figures to life.
Interspersed with AIG Life's existing All Blacks footage, we had to seamlessly flow from people shots to stats to people shots again.
Having watched the video literally hundreds of times, it never got boring!
“We briefed Vital Agency to produce a high-energy highlights film for our 10th Anniversary Party. The film was fantastic and really captured what we are about at AIG Life. Vital gave us a great solution to our brief, pushed us creatively and were able to respond to amends rapidly.”
Sue Helmont, Head of Marketing at AIG Life